Today is 'the Day of Ox at midsummer'.We have a custom to eat eels this day in Japan.
The custom seemed to have begun at Edo period.
There was a eel shop, but the owner couldn't sell eels so much.
So he consulted Hiraga Gennai who was a very famous scholar about the way of selling well.
Then he hit a good idea of eating eels this day.
In fact eels are very nutritious and rich in vitamine A, E, B and so on.
Let's eat eels for summer heat prevention !!
It's an interesting idea !!
Gennai-san was a first ad-person as a copywriter in Japan I think.
Anyhow I 'd like to purchase cheaper kabayaki after Doyo-season for my domestic account.
It's very humorous.
Do you know this story?
A cheap man smelled a smell of kabayaki in front of an eel shop and ate a meal.
The master of the eel shop demanded the price for smell from the man.
The man took out a wallet and shook it and made a sound.