「ポイント」1兆円規模に 買い物で発行、相互利用拡大 実質値引き 業績圧迫も
In Japan, many private companies issue so-called " points" acoording to the purchases of their customers. And the market size of such kinds of points is expected to surpass the 1 trillion level in fiscal 2009.In fiscal 2008, the amount of the issuance is estimated to be around 820 billion yen. This year, another type of the point called "eco-point" as a sales -promoting measure for the energy-saving household appliances is added to the category.
Now,in various areas of our daily lives,including the use of mobile phones,utilization of air flight services,or buying through the Internet, the point-issuance service is widely spread.In some companies like Yamada-Denki Comapny,Limited there has occured a move that companies coopetate with each other in issuing or utilizing the point servicce.Then the value of the point service as a kind of currency has been increasing. However, it is virtually a discountof the price, so there is a possibility that it will squeeze the company's business performance.
In Japan, many private companies issue so-called " points" acoording to the purchases of their customers. And the market size of such kinds of points is expected to surpass the 1 trillion level in fiscal 2009.In fiscal 2008, the amount of the issuance is estimated to be around 820 billion yen. This year, another type of the point called "eco-point" as a sales -promoting measure for the energy-saving household appliances is added to the category.
Now,in various areas of our daily lives,including the use of mobile phones,utilization of air flight services,or buying through the Internet, the point-issuance service is widely spread.In some companies like Yamada-Denki Comapny,Limited there has occured a move that companies coopetate with each other in issuing or utilizing the point servicce.Then the value of the point service as a kind of currency has been increasing. However, it is virtually a discountof the price, so there is a possibility that it will squeeze the company's business performance.