drawcard

Reader's Digest 10月号の記事The Lowdown on Pop-upsから引用します。
WHAT: The latest retail trend: temporary shops, bars and even hotels that weren't there last week and won't be there next week.
WHY: Predictability is old hat, so staged surprises serve as drawcards for consumers.
この "drawcard" の意味を辞書で確認します。
・Dictionary.com: = drawing card: a person who or thing that attracts attention or patrons.
下記の様にほとんどの辞書は "drawcard" ではなく、二語の "drawing card" の表現を掲載しています。
・Vocabulary.com: 1. an entertainer who attracts large audiences; 2. a featured article of merchandise sold at a loss in order to draw customers
・Macmillan Dictionary: a feature of an event that makes people want to come to it
・McGraw-Hill Dictionary of American Idioms and Phrasal Verbs: Fig. an attraction that helps bring patrons to a place of entertainment. The comedian was a real drawing card at the night club.