安さ・エコで新興国開拓 ライオンやユニ・チャーム 日用品、現地で生産 中間層に照準
Some of Japanese commodity makers are going to start to produce eco-friendly,low-price goods in newly developing countries, especially in Asia, for marketing them there.
Specifically,Lion Corporation intends to roll out from this autumn detergents made from vegetable ingredients,now very unique overseas,in Asian countries such as Thailand, and for that to build a new plant in Malaysia with a total of about 10 billion yen invested.
Unicharm Corporation has already begun to produce thin, paper diapers in China and is marketing them with the price set at a relatively low a par with that of local ones and the amount of used materials reduced.
Making use of low cost benifit by local production and their own eco-friendly technologies,they are vying for the market with local manufacturers and the rivals coming from the U.S. and Europe.
These strategies are aimed at the middle-class consumers, who are creating a lot of demand of consumption in emerging countries. And also it means that kind of marketing strategy has spread in other industries like livelihood-related sectors than the automobile and electronics appliance industries.
Some of Japanese commodity makers are going to start to produce eco-friendly,low-price goods in newly developing countries, especially in Asia, for marketing them there.
Specifically,Lion Corporation intends to roll out from this autumn detergents made from vegetable ingredients,now very unique overseas,in Asian countries such as Thailand, and for that to build a new plant in Malaysia with a total of about 10 billion yen invested.
Unicharm Corporation has already begun to produce thin, paper diapers in China and is marketing them with the price set at a relatively low a par with that of local ones and the amount of used materials reduced.
Making use of low cost benifit by local production and their own eco-friendly technologies,they are vying for the market with local manufacturers and the rivals coming from the U.S. and Europe.
These strategies are aimed at the middle-class consumers, who are creating a lot of demand of consumption in emerging countries. And also it means that kind of marketing strategy has spread in other industries like livelihood-related sectors than the automobile and electronics appliance industries.
