foist

NUDGE by R. H.Thaler and C. R. Susteinを読んでいます。資産形成、株の売買の話が出て来ました。
How risky is it to hold the shares of a single stock rather than a diversified portfolio? According to estimates by the economist Lisa Meulbroek (2002), a dollar in company stock is worth less than half the value of a dollar in a mutual fund! In other words, when firms foist company stock onto their employees, it is like paying them fifty cents on the dollar. The upshot is that, in general, workers would be much better off with a diversified mutual fund than with company stock.
英語の諺に "Don't put all your eggs in one basket." があるのを思い出させる話ですが、上の文に出てきた動詞の "foist" の意味を確認しましょう。
・V2 Vocabulary Building Dictionary: 1. to give somebody something inferior and pass it off as genuine, valuable, or worthy; 2. to impose something on someone surruptitiously; 3. to deceitfully insert and add something undesirable
Tips: Unwanted political agendas are foisted upon people everyday, in subtle ways. Newspapers, television news, and even radio disc jockeys foist biased views by twisting wording, making assumptions of common consensus, etc. Workloads can be foisted upon unassuming employees, and merchandise can be made to appear appealing and quality, (especially in a catalogue or online) so as to foist the un-savvy buyer. Watch out for contracts where a clause has been foisted, and you end up with the short end of the deal.
・Vocabulary.com: to force onto another: “He foisted his work on me”
Foist used to imply a degree of deception rather than just brute force, but that's a meaning that's pretty much lost now: if something's foisted upon you, you know about it. The earlier meaning comes from an old Dutch term for palming a loaded die into a game. Today we call that cheating.