Nationalizing Consumption: Products, Brands, and Nations

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Nicholas Glastonbury Graduate Center of the City University of New York, Anthropology, Graduate Student Building brand Kurdistan: Helly Luv, the gender of nationhood, and the War on Terror In the early 2000s, the Kurdistan Regional Government hired a US-based firm to begin a public relations campaign called " The Other Iraq. " Since that time, it has worked with a number of PR and lobbying firms to build a cultural, political, and financial apparatus that I refer to as Brand Kurdistan. This apparatus aims to prove to Western audiencesthat the Kurds are a liberal exception in an illiberal Middle East, and to build prospects of KRG's eventual national independence. This article explores the connections between Brand Kurdistan and the gendering of Kurdish nationalism, focusing... DOWNLOAD BOOKMARK     Oliver Kühschelm University of Vienna, Economic and Social History, Faculty Member Nationalizing Consumption: Products, Brands, and Nations Nationalizing discourses and practices of consumption combine cultural, economic, and political dimensions of nationhood. They actively share in the never finished processes of nationalization and de-nationalization. Economic crisis, the political goal of an independent nation-state or of fully achieved national sovereignty boost nationalizing product communication. Promotional and journalistic texts as well as propaganda by governmental and para-governmental bodies are the most conspicuous part of this discourse. It remains a lot harder to reconstruct the communicative actions of ordinary... DOWNLOAD BOOKMARK