たばこの気持ち

先日、北欧を旅行してきた福島県棚倉高校の同級生から、ムーミンの紅茶のおみやげをいただきました

暖かい紅茶はとても美味しく、パッケージもムーミンとその仲間たちが勢揃いしていました。キャラクター戦略の見本と言えますね

Recently, I received a souvenir of Moomin tea from a classmate from Tanagura High School in Fukushima Prefecture who had traveled to Northern Europe.

The hot tea was delicious, and the packaging had all of Moomin and his friends on it. It's a perfect example of character strategy.