先日(10.29 )、私はNHK「逆転人生ニッチ市場での躍進/小柄女性服」を見ました。
田中絢子さん(27)は、身長148センチで、小柄女性ならではのコンプレックスがあったそうです。そんな悩みと素直に向かい合い、3年前に小柄女性専用ブランドを創設し、成功の道を歩んでいます。
そして、私は番組の中の次のようなフレーズに感銘を受けました。
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▼成功の秘密は「ファンベース」
▼148cm以下の成人女性は全体の8%
▼みんなのためのものは、結局、誰のためのものでもない
▼800日間、毎日のインスタライブ
▼オンラインサロンと同じ手法(お金ベースではないファンベース)
▼手袋はもちろん、杖を作って欲しいという声にも反応する
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コメンテーターのバービーさんは、東洋大学卒業で私の後輩です。
彼女は、「田中さんの会社の様子を拝見し、私は大学の学園祭を思い出しました」と述べていました。東洋大学ですから、私にとっても思い出深い「白山祭)のことですね。今年の白山祭(10月29日~11月1日)は、残念ながら去年に続き、オンラインによる開催となりました。
The other day (10.29 ), I watched NHK's "Reversing Life: Breakthrough in a Niche Market / Petite Women's Clothing.
Ayako Tanaka, 27, is 148cm tall and had a complex that only petite women can have. She honestly faced up to these problems and founded a brand exclusively for petite women three years ago, and is now on the road to success.
And I was impressed by the following phrase in the program.
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▼The secret of success is the "fan base.
▼8% of all adult women are under 148cm.
▼In the end, what's for everyone is not for everyone.
▼Live Instagram every day for 800 days.
▼Same method as online salons (fan base, not money base)
▼We respond to requests to make wands as well as gloves
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The commentator, Ms. Barbie, graduated from Toyo University and is my junior.
She said, "Seeing Mr. Tanaka's company reminded me of my university's school festival. Since it was at Toyo University, she was referring to the Hakusan Festival, which is also very memorable for me. Unfortunately, this year's Hakusan Festival (October 29 - November 1) was held online, as it was last year.
先ごろ、吉成河法吏(かおる)さんの『評伝カタリン・カリコ激動の人生とその軌跡』(医薬経済社)が発売されました。
私は、事前にAmazon経由で本書を予約しておきました。そろそろ自宅に届く頃なので、私は楽しみに待っています。
本書は、ハンガリー生れのカリコ博士が背水の陣で渡米し、数十年間も先の見えない暗いトンネルの中で激闘し、新型コロナワクチン(mRNAワクチン)に使われているmRNA研究の立役者カタリン・カリコ氏の評伝です。
ぜひ購入の上、ご一読くださればと、私からのお勧めです。ちなみに、著者の吉成河法吏(かおる)さんは、福島県東白川郡塙町の塙中学校で、私と同学年でした。
The book "Katalin Carrico: A Life of Turbulence and Its Trajectory" (Yakuhin Keizai-sha) by Kaoru Yoshinari has recently been released.
I pre-ordered this book in advance via Amazon. It should be arriving at my home soon, and I am looking forward to it.
This book is a critical biography of Dr. Katalin Carrico, a Hungarian-born scientist who came to the U.S. on a backwater trip, fought fiercely for decades in a dark tunnel with no foreseeable future, and was a key figure in mRNA research used in the new coronary vaccine (mRNA vaccine).
I highly recommend that you buy and read this book. Incidentally, the author, Kaoru Yoshinari, was in the same grade as me at Hanawa Junior High School in Hanawa Town, Higashi Shirakawa County, Fukushima Prefecture.
I watched last night's TV Tokyo "Cambria Palace" with great interest.
This time, the character was Mr. Fumihiko Seki (President of Seki Furniture Co., Ltd.). He was born in Okawa City, a furniture production center, and founded Seki Furniture by himself at the age of 25 after graduating from university.
Since then, he has been developing the business by utilizing the ideas of his employees, and the company has been operating without deficit for over 50 years.
He values his employees' "I want to try it" and is now developing not only furniture wholesaling business but also various other businesses related to furniture.
I was impressed by the following words he spoke on the program.
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Employees are the president's teachers.
The president is not bound by the Labor Standards Law.
The president is not bound by the Labor Standards Law. ・New products that do not sell well at product exhibitions are not mass-produced.
The president is not bound by labor laws. "Is there anything you want to do? The president himself goes around every day asking employees, "What are you proud of?
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In addition, what surprised me was the "13 Articles of Management of Seki Furniture".
I have learned a lot from it.
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1.Management is hard work 365 days a year.
2.Put one foot in the coffin and live like a ball of fire until you are about to put the other foot in.
3.The spirit of "sampo yoshi," which means customer satisfaction, employee satisfaction, and contribution to the local community, shall be our aim.
4.Maintain sound management and "continuously operate without loss for 49 years since establishment".
5.We will always strive to improve our health. He does not drink or smoke, and continues to do push-ups, squats, abdominal exercises, and walking upside down every day in the early morning.
He maintains the body shape and three sizes of a 20-year-old, and has no abnormalities in blood vessels, blood pressure, or the five organs and six internal organs, and his bone density is 124% of the average of his generation.
6.Adhering to the spirit of "Never be angry, never be in a hurry, never give up.
7.Conduct business with the spirit of "cool, businesslike, and without emotion.
8.Mission, passion, and vision. Always strive to manage the company with high aspirations.
9.Never be conceited in good times, never be distracted or depressed in bad times, and always be calm and collected.
10.Words to employees: "If you don't enjoy your work, it's not work; let your employees do what they want to do; don't complain if they make mistakes; the president will take all the responsibility, so please do your best.
Employees are the president's teachers. Information, opinions and suggestions from employees are the source of the company's prosperity.
11.Every year, visit new business models and prosperous stores in major cities in Japan, Europe, and the United States.
12.Don't let the company go under, don't let your guard down, always have a sense of crisis and tension.
13.Don't let the company down, don't let your guard down, always have a sense of crisis and tension.