Daily Vocabulary(2013/01/06)

14131.have a handle on(～を理解する、～を把握する）
They will work to make sure everyone at the company has a handle on our social media policy.
14132.guiding philosophy（基本理念、指針となる理念）
Our guiding philosophy is that social media enables us to have a real conversation with our customers and better serve them.
14133.broadcast a message(メッセージを広める）
Using social media effectively means not merely broadcasting a messag.
14134.rule of the game(物事のやり方、行動規範）
Social media has changed the rules of the game in how businesses relate to their customers base
14135.proverbial(ことわざの、評判の、よく知られた）
It is here to stay, and companies had better get with the proverbialprogram or be left behind.
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