It's now illegal in Japan to engage in stealth marketing.
That means no one can pretend they don't have any relationship with firms whose products they're promoting.
The deceptive advertising technique has been on the rise and causing confusion among consumers.
The country's Consumer Affairs Agency has banned the practice with the law against unjustifiable premiums and misleading representation.
The regulation takes effect from Sunday.
The new regulation covers all media, including the internet, newspapers,
It requires advertisements to clearly display words such as “ad” or “promotion” to make sure consumers can identify marketing.
When regulators identify violations, they can ban an advertisement or order that actions be taken to prevent recurrences.
◆stealth marketing 広告であるにもかかわらず、広告であることを隠すこと
That means no one can pretend they don't have any relationship with firms whose products they're promoting.
The deceptive advertising technique has been on the rise and causing confusion among consumers.
The country's Consumer Affairs Agency has banned the practice with the law against unjustifiable premiums and misleading representation.
The regulation takes effect from Sunday.
The new regulation covers all media, including the internet, newspapers,
It requires advertisements to clearly display words such as “ad” or “promotion” to make sure consumers can identify marketing.
When regulators identify violations, they can ban an advertisement or order that actions be taken to prevent recurrences.
◆stealth marketing 広告であるにもかかわらず、広告であることを隠すこと
◆deceptive 人を欺くような、虚偽的な、不正な
◆on the rise 増えている
◆ recurrence 再び起こること、再発